The Dip, by Seth Godin
If there is one book you need before December 31st, it is Seth Godin’s “The Dip.”
It is a very short book, it’s inexpensive. You can get it dirt cheap at Amazon, or you can get the abridged audio on iTunes. I went to Barnes and Noble and bought mine for $5.
It is not a new book. In fact, I bought it a couple of years ago, but there isn’t a better book to go through at the end of the year than this little book.
It’s a book about 3 things:
- Why you want to be the “Best In The World” at what you do
- When you need to stick with something through “The Dip” so you can be the best in the world
- When and what you need to quit so that you can be the best in the world.
I would say the simple things I learned from this short book are what enabled me to reach beyond “just getting by” and moving on to a greater level of success. In fact, I put on my cell phone the phrase, “What do I need to quit?” so that every time I went to use my cell phone, I was reminded of this principle.
So, if you have a dog, cat, fish, or some other pet, go buy the book and wrap it up as a gift from your pet to you. It’s a great way to get a gift for yourself .
Anyway, I cannot recommend this book highly enough. I bought this book for a pastor, who in turn bought it for the entire leadership to go through. It’s a book that can help you eliminate the distractions to focus on what is going to take you to the top.



