What Happened To The Phone Verified Leads?

For several years now we have offered either phone verified leads or phone interviewed leads.  But, as of December 1st, we stopped offering them.  Let me explain why… but first let me explain the difference.

Phone Verified Leads – These are leads that are verified through some sort of automated, auto-dialer program.  They do not speak to a live person.  The person is called up and they verifiy their information and interest in a home business by punching some numbers on their phone keypad.

Phone Interviewed Leads – These are leads that are interviewed by a live person.  They are qualified and sorted by a telemarketing call center employee.

One of the things I have been teaching for years is that 95% or more of the stuff that is being advertised as “interviewed” is actually “verified.” Don’t buy some salesman’s pitch.  They are lying to you if they cannot provide the name of the person who did the interview.

In theory, both of these leads are not a bad idea, especially the live interviewed leads.  BUT, the reality of the quality of these leads is FAAARRRR from the theory.  Let me give you 3 main reasons why, and then I will explain why we no longer sell this type of lead.

1. The leads are old… and can be very old.  Whether it is a verified or interviewed lead, the age of the lead can be very old.  Let’s say on December 1st John Doe filled out a form online asking for information about a home business.  That lead may be called on contacted a few times, and then sold later to a call center.  The call center may get the lead when it is 2 weeks to 2 months old.  They will attempt to contact them.  By the time they are contacted and ultimately verified or interviewed, several weeks and months may have gone by from the original point of contact. So, yes, they have be “re-qualified”, but a lot of water has passed under the bridge since they time they initally requested information.
2. The quality of the leads usually suck.  Call centers are not going to be buying $3 and $4 leads to interview.  Face the facts.  I have call centers contact me every week wanting cheap leads.  We don’t work with call centers because they are wanting cheap leads to keep their call center staff busy.  Most of the leads they are calling are either very old or a type of coregistration lead.
3. Telemarketing rooms are a joke.  Have you ever worked in a call center?  I have.  These are not MBA students, lawyers, and school teachers.  Employees of call centers are not bad folks, but many will lie and cheat to earn their bonus.  These employees are not salaried employees.  Most make minimum wage to make 100-200 dials a day.  To make above minimum wage, they can earn bonuses based upon how many “qualified” leads they can push through. Let me put it to you this way – if these employees could double their income or more by pushing through a few extra “qualified” leads, don’t you think they would?  The answer is “YES,” and it happens every day.

It should be getting obvious as to why we have dropped these leads. The quality is very inconsistent and overall, you are dealing with older, lower quality, and unqualified leads.

Here’s the bottomline.  If you really want the best MLM Lead for your business, then stick with what has been proven.  Our real time leads come through quality landing pages that are not incentivized or harvested.  The lead is a live lead, so you know it is not old or has been pushed through the system by someone trying to make an extra buck.

For six years, our customer have been using these real time leads, real time local leads, and real time redirected leads to build their home businesses. Stay with what is proven.

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