The first main reason why you need to begin using aged leads is because of the cost. For the same amount of money to buy 20 real time survey national leads, you could buy 75 to 150 aged survey leads. If sales and network marketing are a "numbers game" then you need to put more numbers in your favor.
The second main reason is if you don't have a lot of phone experience, then you need to get more practice on cheaper leads. For a new distributor, spending $3.00 per lead can be rather intimidating, especially when they begin dialing and no one answers. However, at 40 or 50 cents per lead, you get more practice with less risk.
The third main reason is one of those dirty little leads secrets. Half of all leads are never called. It's true. And even fewer are given follow-up calls. Leads are bought and never used, and prospects are pitched, then abandoned with no follow-up.
It's an easy assumption then that if you bought a batch of 1 week old leads, or if you really want to go for it, the 30 day old leads, that the majority of the people were never called, nor were they followed up on. Basically — unharvested crops!
The fourth main reason is real prospects are still looking. Some prospects get turned off it 2 or 3 people try and contact them within 24 hours. But, after a week, and especially a month, the calling has stopped. Many, many professional network marketers use 30-day old mlm leads because they know there is no competition, and that there are tons of real prospects who are now, open once again to a business opportunity.
The fifth and final reason is it simply keeps you in the game. This is kind of a summary of the previous points, but one of the BIG reasons many networkers get discouraged is they don't have anyone to talk to. Well, you can go buy 50, 200, or even 500 leads for a fraction of the cost and never run out of people to talk to. Another way to put it is this — you need numbers. Be smart. Buy aged mlm leads to give yourself more numbers.
Let me give you one final thought. Very important as a matter of fact.
You need to buy aged SURVEY leads. Do not buy aged short form leads. It is a fact, survey leads will out perform short form leads every time (whether real time or aged). One of the primary reasons why is because a prospect who gives you their name, mailing address, phone, email, and answers 5 survey questions is going to be more serious than one who just gives you name, phone and email.
The bottomline in this is you need to add Aged Survey Leads to your marketing plan. In fact, I would go so far as to say you need to make it 50% of your budget. People may call them cheap MLM leads, but when you're commission check it growing, I wouldn't call them cheap, I'd call it smart marketing.
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About The Author: Rich Niccolls has been helping networkers with leads for over ten years. He has put together a 5-Day Email Mini Course on success with home business leads. You can sign up for FREE at: MLM Leads Training |
